APROCHI LTD 130 Old Street
COMPANY NUMBER - 13435622
VAT NUMBER - 383 2862 74
130 Old Street
+44 (0) 207 126 8173
COMPANY NUMBER - 13435622
VAT NUMBER - 383 2862 74
The glamorous outfits at Royal Ascot are as much a part of the day as the racing itself, which is why the annual event has helped guests out by sharing it's tenth official style guide.
Royal Ascot, which will take place Tuesday 15th - Saturday 19th June, is a highlight of the British summer season and, after a year of uncertainty and lockdowns, it will herald the return of occasion wear when it opens its doors in the summer.
This year's Royal Ascot Style Guide, in association with Swiss watch brand Longines, is keen to demonstrate to racing followers around the world that the Royal Meeting is about looking your best – and that doesn't necessarily mean you have to buy something brand new.
With a focus on sustainability and the art of conscious shopping, garments featured include those sourced from charity shops, nearly new boutiques, vintage emporiums and re-sale websites, as well as British and sustainable fashion labels.
Legendary stylist and Queen of Thrifting Bay Garnett sourced feature looks by wellknown names such as Chanel, Gucci and Yves Saint Laurent from Rellik, Cancer Care, eBay, Found & Vision, My Wardrobe HQ and Circle of Style.
Visionary photographer Tom Craig brought his creative eye to the campaign with the duo creating images that elevate the world of pre-loved fashion.
It is a requirement to wear black, grey or navy morning dress which must include:
Hats may also be removed within any enclosed external seating area within the Royal Enclosure Gardens.
The customisation of top hats (with, for example, coloured ribbons or bands) is not permitted in the Royal Enclosure. Novelty waistcoats and ties are not permitted. Discreet patterns and those of a patriotic nature (for example, a national flag) are acceptable.
For 2021, the Royal Enclosure Style Guide features British brands, paying homage to the incredible talent and style found across the nation, as well as established international names.
Featured looks throughout include pieces from Alessandra Rich, Erdem, Simone Rocha, Alexander McQueen, Manolo Blahnik, Zeynep Kartal, Ashish, Zimmerman, Taller Marmo, Garrard and Longines.
Sustainable fashion can be found throughout the Style Guide from labels including L.K.Bennett, Galvan, Monsoon, Hobbs, Hugo Boss, Essen, and Hasanova @ Wolf & Badger.
These are labels which follow ethical practices, use natural and organic fibres, or modern materials which cause less stress on the environment.
For gentlemen, classic tailoring, light summer suits, and ties in pastel shades come to the forefront of formal wear.
Recognising emerging trends in formal menswear, navy morning suits are now permitted in the Royal Enclosure. Featured brands include Favourbrook, Oliver Brown and Harrys of London.
The Royal Ascot Style Guide features millinery from the likes of Philip Treacy OBE, Stephen Jones OBE, Edwina Ibbotson, Lock & Co, Sarah Can’t, Rachel TrevorMorgan, Jane Taylor, Awon Golding, Lisa Tan, Vivien Sheriff, Victoria Grant and Justine Bradley-Hill.
Late 1700s – Beau Brummell, a close friend of the Prince Regent, who decreed that 'men of elegance should wear black coats and white cravats with pantaloons' and this set the tone for the dress code that is still adhered to by men in the Royal Enclosure.
1830s – Queen Victoria's visit to Royal Ascot saw her arrive in a pretty lace dress with a full bell skirt and shawl. She also started a craze for the porter bonnet, shielding the wearer from male eyes.
1890s – As the dawn of a new century arrived, fashion took on an almost celebratory tone. Skirts were less full, but silhouettes made a greater statement with angular hips and puffed sleeves. Hats were large and full of feathers and adornments.
1900s – One of fashions most iconic images; that of Audrey Hepburn in My Fair Lady was inspired when costume designer Cecil Beaton saw images of Black Ascot, the 1910 Royal Ascot meeting was in full mourning over the death of King Edward.
1920s – Hemlines were shorter and cuts were smaller in the 1920s reflecting a postwar generation's rebellion against old traditions. Pearls and furs were the accessories of the day.
1950s – Christian Dior's New Look, a small waist and full skirt, was proving popular however it was when the newly crowned Queen Elizabeth and her stylish sister Princess Margaret wore the style at Royal Ascot that it was cemented in history.
1960s – Royal Ascot's glamorous profile elevated when Italian actress Sophia Loren was photographed in the Royal Enclosure. In modern times, some of the biggest names in Hollywood and fashion have attended.
1970s - Trouser suits became more popular following their introduction to the dress code in 1971. Gertrude Shilling, The Ascot Mascot, delighted press with her extravagant outfits. One year, one of her son David's millinery designs outgrew the Shilling's long-wheel-based Rolls Royce, so the hat had to follow in a van behind.
1980s – Sharp lines and bright colours took centre stage during this decade. With statement hats and pointed heels, there was little room for floaty florals in 1980s glamour.
2012 – Royal Ascot officially launches its Style Guide to racegoers outlining dress code regulations for the Royal Enclosure and Queen Anne Enclosure (formally known as Grandstand).
2017 – The jumpsuit is formally accepted in the Royal Enclosure Dress Code and the Queen Anne Enclosure Dress Code is extended to the new Village Enclosure.
2018 – Royal Ascot introduce Style Guides for the Village Enclosure and Windsor Enclosure.
2020 – Royal Ascot runs behind closed doors for first time in the event's history during global COVID-19 pandemic.
This year face coverings are featured from Rachel Trevor-Morgan and Marks & Spencer.
These images were created in conjunction with stylist Nicole Smallwood, Fashion Director at Country & Town House, and fashion photographer Rachel Smith.
Felicity Barnard, Commercial Director, Ascot Racecourse, comments: 'We anticipate Royal Ascot 2021 will be an important event in this year's calendar as the highest profile formal occasion wear outing in Britain for over a year.
The event is known for setting the trends but more than anything, we see 2021 as an opportunity to celebrate with friends and family.
'We have chosen this year's 10th anniversary Style Guide to shine a spotlight on preloved fashion and encourage racegoers to 'shop their wardrobes'.
We were thrilled with the images Bay and Tom produced for 2021. They demonstrate that whilst Royal Ascot is an elite sporting event, dressing for the occasion is not in itself an elite sport.'
'We look forward to celebrating the festivities with everyone in June, be they with us at the racecourse or watching all the action from home.